142/1997
Collection
Textiles
Brief description
Rectangular rug made from hand-knotted wool with a geometric pattern in brown, orange, lilac, cream and purple, retailed by Waring and Gillow Ltd. c.1929.
Object name
rug
Object number
142/1997
Production organisation
Waring and Gillow Ltd (retailer)
Production date
1929 (retailed)
Production place
England (retailed)
Period
Twentieth century (1900-1999)
Material
wool
linen canvas
linen
linen canvas
linen
Technique
hand knotted
tufted
tufted
Physical description
Rectangular handknotted woollen rug in the Modernist style and in pastel shades of cream, pale pink, grey, brown and tan. The rug is rectangular with three intersected diamonds in the centre within a larger diamond shape and with smaller diamond shapes at each corner. There is a border at either end with a stripe and rows of squares in alternating brown and pale orange.
Dimensions
Length: 155cm
Width: 65cm
Width: 65cm
Website keywords
floor treatments
textiles
textiles
Label
Caption for Exploring 20th Century London website:
This handknotted wool rug with a geometric pattern in soft colours was retailed by Waring and Gillow Ltd from 1929. Waring and Gillow Ltd was one of London's specialist furnishing firms and was based in Oxford Street. They were kept busy with decorating contracts for the great luxury hotels, gentleman's clubs, department stores and the massive blocks of mansion flats going up in Kensington. Their patrons demanded period furniture, plenty of panelling on the walls, elaborate plasterwork ceilings and thick carpets. In 1929 the firm decided to appoint modernist designers, Serge Chermayeff, and Paul Follot, to redisplay their furnishing showrooms to attract new customers to buy their products. The rug was included in the redisplay, its design in keeping with the firm's new modern image.
Label text for the exhibition At Home with the World, Geffrye Museum (20 March 2012- 9 September 2012):
Rug
Hand-knotted wool
Retailed by Waring & Gillow Ltd., England, about 1929
In 1929 rugs of this design featured in a high-profile display of new French furniture at the London showrooms of Waring & Gillow. The bold geometric design is influenced by African textiles, giving it a strong connection to Art Deco. However, it was selected for the display by the architect and designer Serge Chermayeff, who went on to become one of Britain’s most influential Modernists.
This handknotted wool rug with a geometric pattern in soft colours was retailed by Waring and Gillow Ltd from 1929. Waring and Gillow Ltd was one of London's specialist furnishing firms and was based in Oxford Street. They were kept busy with decorating contracts for the great luxury hotels, gentleman's clubs, department stores and the massive blocks of mansion flats going up in Kensington. Their patrons demanded period furniture, plenty of panelling on the walls, elaborate plasterwork ceilings and thick carpets. In 1929 the firm decided to appoint modernist designers, Serge Chermayeff, and Paul Follot, to redisplay their furnishing showrooms to attract new customers to buy their products. The rug was included in the redisplay, its design in keeping with the firm's new modern image.
Label text for the exhibition At Home with the World, Geffrye Museum (20 March 2012- 9 September 2012):
Rug
Hand-knotted wool
Retailed by Waring & Gillow Ltd., England, about 1929
In 1929 rugs of this design featured in a high-profile display of new French furniture at the London showrooms of Waring & Gillow. The bold geometric design is influenced by African textiles, giving it a strong connection to Art Deco. However, it was selected for the display by the architect and designer Serge Chermayeff, who went on to become one of Britain’s most influential Modernists.
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© Museum of the Home, London
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